Our agents will list your home in the Multiple Listing Service (MLS), a system that reaching millions of buyers around the world. The system also enables participating brokers to share commission on the sale of houses. For example, if you list your house with one broker and another broker actually sells it, he or she shares the commission. The advantage to you is clear: more brokers have an interest in selling your house.
Fewer than 5% of buyers actually purchase the first house they call an agent about. So our agents will design advertising to ‘find the buyer’ using large-size fonts and easy-to-read layouts, eye-catching photographs and professionally written descriptions, and multiple channels—the Internet, newspapers, magazines, radio, TV, and direct mail.
As another valuable part of the marketing process, our agents offer open house to prospective buyers who want a low-pressure, ‘browsing’ atmosphere. With that in mind, you shouldn’t expect it to generate a sale, at least not directly. What you should look for is increased showings of your home after an open house, whether it be from calls to your broker for private showings or from the open house attendees returning with their agent.
(Agents often hold an open house for other agents shortly after a house is listed. This event, usually held mid-week when other real estate agents can give it their full attention, can be as important to your efforts as your listing in the local MLS. The more professionals who see your house, the more prospects you’re likely to reach.)
You and your pets should definitely plan to be out of the house during any open house your agent has scheduled; the same goes for showings to prospective buyers. People often feel uncomfortable speaking candidly and asking questions in front of current owners. You want them to feel as free as possible to picture your house as their ‘dream home.’